While the tide has turned somewhat for the collegiate athlete the fact remains that there are some rules that seem a little…foolish. In an institution of higher learning you would think that the universities would want the STUDENT-athlete to have critical thinking skills and prepare to be a model citizen of this capitalistic country.
However, it’s quite the opposite. For instance, the waiver that most of the power 5 conferences make the athlete sign stating that neither the athlete nor his/her heirs are entitled to compensation for letting the network and other broadcasters use his or her name and image. While they receive no compensation the Big Ten Conference reported $318 million in the 2012-13 tax year alone.
Not to mention the athlete is not to make an appearance or sign autographs for money, yet the schools will use them to appear at school functions or use their likeness on a ticket or memorabilia. If someone offers to buy you a suit you are now liable to loose your scholarship or be punished. But when the Jordan brand gives out sneakers to the entire USC football team it’s perfectly fine to accept the “Gift” because it was from the school.
The hypocrisy of the NCAA rules is sickening to say the least. While Brands throw money at the universities in return for walking human billboards that play on a football field or basketball court to promote their brand with no penalties of any kind. I would like to ask this posing question…what if the students were fed up and tired of being mistreated? What if they didn’t play on Saturday or any day a game is scheduled? Would Nike give Ohio State University $16.8 million dollars a year? I think we know the answer to that.